Hispanic Media Misinformation Action Alliance

What we do

By combining expertise in social and behavior change communication, public health, journalism, and media and entertainment, the Hispanic Media Misinformation Action Alliance (HMMAA) complements domestic and international efforts to mitigate the harmful effects of misinformation and disinformation. The HMMAA works by engaging private and public sector organizations, sharing information among its members, connecting members to vetted resources, and participating in joint ventures when appropriate.

What is misinformation?

Misinformation—or accidental falsehoods—is wrong or misleading information with the power to dilute, distract, and distort.

What is disinformation?

Disinformation is deliberate, engineered falsehoods circulated with malicious intent or to serve a personal, political, or economic agenda.

Why it matters

The proliferation of misinformation and disinformation in Spanish is a serious threat. Spanish-preferring consumers are more vulnerable than other groups to misinformation because:

  • Misinformation targets U.S. Latinos.
  • There are fewer Spanish-speaking journalists in the U.S.
  • Social media companies and fact-checking organizations struggle to keep pace with the volume and variety of misinformation and disinformation in Spanish.

Who we are

The Hispanic Media Misinformation Action Alliance (HMMAA) consists of many of the world’s largest Hispanic media partners working together to identify and combat misinformation.
Our members:

HCN is a culture-first social impact agency that focuses on one mission: improving quality of life for multicultural communities. For 40+ years, HCN’s La Red Hispana has served as the largest producer and syndicator of multimedia programming in the U.S., supporting Hispanic media with content promoting health equity and social determinants of health.

The Public Good Projects (PGP) is a public health nonprofit specialized in large-scale social listening programs, social and behavior change interventions, and cross-sector initiatives, with a mission to apply best evidence and practices from the public and private sectors to create bold initiatives for health.

  • Estrella
  • Univision
  • Meruelo
  • Telemundo
  • Norsan

Contact us

Learn more about us.