By combining expertise in social and behavior change communication, public health, journalism, and media and entertainment, the Hispanic Media Misinformation Action Alliance (HMMAA) complements domestic and international efforts to mitigate the harmful effects of misinformation and disinformation. The HMMAA works by engaging private and public sector organizations, sharing information among its members, connecting members to vetted resources, and participating in joint ventures when appropriate.

What is misinformation?

Misinformation—or accidental falsehoods—is wrong or misleading information with the power to dilute, distract, and distort.

What is disinformation?

Disinformation is deliberate, engineered falsehoods circulated with malicious intent or to serve a personal, political, or economic agenda.

Why it matters

The proliferation of misinformation and disinformation in Spanish is a serious threat. Spanish-preferring consumers are more vulnerable than other groups to misinformation because:

• Misinformation targets U.S. Latinos.
• There are fewer Spanish-speaking journalists in the U.S.
• Social media companies and fact-checking organizations struggle to keep pace with the volume and variety of misinformation and disinformation in Spanish.

The Hispanic Media Misinformation Action Alliance (HMMAA) consists of many of the world’s largest Hispanic media partners working together to identify and combat misinformation.
Our members: